During the first quarter, for instance, it introduced 219 our brand items. “We continue to roll out our plan, and you should not assume just large facilities. Employing nearly half a million associates who serve more than 11 million customers daily through a seamless digital shopping experience and 2,761 retail food stores under a variety of banners, Cincinnati-based Kroger is No. The products are produced and sold in quality tiers, and account for over 30% of the retailer's unit sales. The Kroger Co. this week announced an extension of its private-brand plant-based foods, including nondairy cheeses, oat milk ice cream and fresh chicken-less patties and grinds under its Simple Truth Emerge line. Kroger’s digital sales grew by more than 60% in the third quarter, Mr. McMullen said. Identical-store sales without fuel rose 2% year over year. Kroger noted that the store closings and Lucky’s charges won’t affect adjusted net earnings for 2020, and that its outlook doesn’t include any potential impact from the coronavirus outbreak. Key to the EmporiYum concept is a colorful magazine that tells how Kroger curated the items serves up more information about the products as well as recipes and other content. Kroger’s shoppers are not alone in their view: The top reason consumers visit a grocery retailer is they want a well-coordinated online and in-store experience, according to the PYMNTS Enterprise Retail Grocery Report. Private label brands. “Our Private Selection brand eclipsed $2 billion dollars in sales for the first time,” he said. Amazon’s industry-rattling Whole Foods buy last summer has raised fears that the e-commerce giant will poach dollars from Kroger through its store and online operations. “We’ve created a dense and intense place for it called the Treasure EmporiYum, with ‘X marks the spot’ on these items throughout the aisles. /sites/all/themes/penton_subtheme_supermarketnews/images/logos/footer.png, Chairman and CEO Rodney McMullen said Kroger is seeing "improving trends in our supermarket business. “It will be a much bigger program in Q2 of 2019,” Phipps said. The retailer’s private label brands, including Private Selection and Simple Truth, generated strong results in the quarter and is one of the most profitable parts of Kroger’s supermarket business, said William Rodney McMullen, chairman and chief executive officer, during a Dec. 6 earnings call. Shoppers can leverage digital coupons to help grocer's sustainability efforts, Grocery giant aims to control costs amid heated competition, The 52,000-square-foot, 2-level store is the first of its kind with local eateries. Number 8860726. Press enter to search. The Kroger Co. notched gains in total and identical-store sales, fueled in part by strong performances in private label and digital, as it edged past Wall Street’s earnings projection for its fiscal 2019 fourth quarter. Get our hottest stories delivered to your inbox. Cart. “We delivered on our commitments for ID sales without fuel, adjusted FIFO operating profit and cost savings, in addition to generating over $100 million of incremental operating profit through alternative profit streams in 2019. It’s offered in print at the display and as a digital version online. "We are pleased with our 2019 results and improving trends in our supermarket business,” Chairman and CEO Rodney McMullen said in a statement. And it’s really resonating.”. WGB and BrandSpark collaborated for the third annual Most Trusted U.S. Food Retailers market study to identify the retailers that are capturing the highest affinity among shoppers from coast to coast. Registered in England and Wales. All labels will either include: The labels will include multiple product categories, including dairy, deli, bakery, fresh and frozen. As it stands, nearly half of Kroger’s private-label grocery lines are made in 37 facilities. This is where customers are increasingly going to meet their needs. “Then we realized the product has been out there for a while. "As Kroger works to reduce food waste throughout our business and our communities, we are standardizing and simplifying Our Brands products' date labels, providing clearer guidance to our customers.". Our Brands. This arrangement gives it an advantage over the competition by allowing it to expeditiously devise and experiment with products.

Kroger sees strong early returns from ‘Restock Kroger’ plan, Post creates new subsidiary to house private brands, Post Holdings may sell private brands businesses, Baking Hall of Fame selects five inductees for 2021 class, Five trends ADM sees shaping the food industry, BBU’s The Rustik Oven rolls out nationwide. Photo: The Kroger Co. 12.07.2018. “We introduced 758 new Our Brand items in 2019, which helped drive strong year-over-year sales lift across our portfolio of brands. The investor call also touched heavily upon Kroger's intention to improve wages and benefits for its workers. Kroger private label brands post strong performance. Payments and Services. According to reports, Starbucks started the unicorn craze through a Unicorn Frappuccino in 2017, and Target rolled out its Unicorn Magic ice cream in 2018. We’re getting a lot of social media posts about it,” according to Phipps. During 2019, the supermarket giant added 39 plant-based products to its private-brand roster, while the Private Selection label exceeded the $2 billion mark in sales, becoming the company’s third brand to reach that level. Digital sales surged 22% from a year ago. Kroger’s private label strategy was born out of market opportunity and consumer demand — but also out of rising competition. “As we’ve shared previously, we believe Ocado’s value is as a partner is not just on its current capabilities but also how quickly the company is able to innovate and serve rapidly changing consumer markets.”, "We are designing a flexible distribution network, combining disaggregated demand and proximity of our stores, medium-sized facilities and large facilities.". “These facilities will accelerate our ability to provide customers with a seamless experience in a much more cost-effective way. This was the first contract ratified under the Restock Kroger initiative, which promises to invest $500 million in associate wages, training and development over the next three years. “It’s stuff that is exclusively available from us, true innovations to flavor combinations that you’re not going to find anywhere else,” Phipps said. Get great content like this right in your inbox. By Monica Watrous. “We’re getting some feedback on how customers are using video in stores, such as for recipes, etc., and are looking at that in our online component. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. New forms of alternative credit and point-of-sale (POS) lending options like ‘buy now, pay later’ (BNPL) leverage the growing influence of payments choice on customer loyalty. "It's only fitting that we begin our accelerated wage investments in Cincinnati, where Kroger was founded 135 years ago. For the full year, Cincinnati-based Kroger hit analysts’ earnings-per-share estimate and saw identical-store sales rise, despite virtually flat sales overall. The display also was previously tested in the front of the store, but both locations have seen a strong customer response, Phipps and Studer said. “Our network will flex as demand matures, and the optionality will allow us to fulfill same-day or next-day delivery or pickup and the customer or store replenishment.”, Q4 gain at bottom line, 2020 outlook reaffirmed. “The Kroger brand exceeded $13.7 billion in sales, capitalizing on product development around key customer trends like global and regional flavors.”, Flexibility seen as linchpin for online grocery fulfillment. So we brainstormed about what we could do to bring this to life.”. This fall, the supermarket giant began testing a food merchandising concept called the Treasure EmporiYum, which showcases select products from its exclusive brands. Plans call for the companies to build 20 customer fulfillment centers in the United States over the next several years.

He said the retailer will be particularly focused on its top-selling brands, including Kroger private selection and Simple Truth. Kroger said $52 million of transformation costs during the quarter, including the store-closings impairment charge, negatively impacted earnings by 4 cents per share, while the charge for the Lucky’s bankruptcy and deconsolidation from Kroger’s financial statement had an impact of 16 cents per share. Kroger noted that its Our Brands private-label portfolio turned in its “best year ever,” with sales topping $23.1 billion in sales. Kroger said growth was 2.3% excluding fuel and dispositions. Since its launch in 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.5 billion in 2019,” McMullen told analysts in a conference call on Thursday. “It’s in the back part of the store, centrally located, where the biggest hub of shopper traffic is,” said Phipps. We have 100,000 SKUs, not 2,000 SKUs. Sign in. On an adjusted basis, fiscal 2019 net income was $1.79 billion, or $2.19 per diluted share, versus nearly $1.75 billion, or $2.11 per diluted share, for 2018, Kroger said. But within that information, some of the areas where we could have scored better was in uniqueness,” he said. Kroger has also partnered with Fair Trade USA, and now offers more Fair Trade Certified products than any other private label brand in the country. Grocers are also beefing up their omnichannel efforts in the grocery war age. In a brand equity study with consumer goods researcher IRI, Kroger’s Our Brands racked up strong scores, Studer pointed out.

Private label becomes a battleground. Kroger, for instance, is “building a platform to serve customers anything they want, any time they want and anywhere they want,” McMullen said. “Simple Truth and Simple Truth Organic is our fastest growing brand, with sales up double digits, again, in this third quarter,” Mr. McMullen said. "Kroger recognizes food waste often takes place in our customers' kitchens simply because product date labels can be confusing, resulting in safe-to-eat food regularly being tossed out," said Howard Popoola, Kroger's VP of corporate food technology and regulatory compliance. 2 on Progressive Grocer’s 2019 Super 50 list of the top grocers in the United States. “Kroger continues to invest in digital as we build a seamless ecosystem that combines the best of the physical store experience with the digital customer experience for our customers. ", CEO Rodney McMullen says flexible distribution network key to omnichannel plan, 65 years on, Natural Grocers sticks to its founders’ mission, Save Mart to pilot guest chef program at flagship store, Weis Markets notches 14% third-quarter sales gains, © 2020 Informa USA, Inc., All rights reserved, Hy-Vee adds more drive-up COVID-19 test sites, Sales at Ahold Delhaize USA up by double digits in third quarter, Q&A: Krasdale Foods’ Steve Silver says COVID-19 supply hurdles remain, Alfalfa’s Market offers a modern take for a longtime natural retailer, Southeastern Grocers moves forward with IPO, Bigger customer base portends more growth for U.S. online grocery market, Retailer of the Year: A New Chapter for Albertsons, Family meals take on renewed value amid pandemic, Analysts: Kroger likely to see only near-term lift from Berkshire Hathaway stake, Kroger gives CPG advertisers more sales visibility, added 39 plant-based products to its private-brand roster, partnership with U.K.-based online grocery Ocado, Allowed HTML tags:


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