I spent a lot of time around the women in my family, who are all, The now-ubiquitous label American Apparel began in 1989 as a one-stop shop for colorful tees guaranteed to be sweatshop-free and made in America. There’s now a solution for that. Much like other brands mentioned on this list, American Apparel’s (RIP) ads were deliberately provocative but unlike the others, went for a more ‘realistic’ look (or ‘raunchier’ depending on whom you ask). American Apparel has been in and out of the news over the last decade for a variety of scandals, including lawsuits against the CEO for sexual harassment, accusations of using underage models, and having ads regularly banned by advertising authorities.

The ad was banned everywhere.

American Apparel’s Porn Chic. Ever since American Apparel announced its plans to fire Dov Charney, its controversy-magnet CEO, it's been tempti, Photo: Courtesy of American Apparel. Why Is American Apparel Rolling Out Luxury T-Shirts? As the company grows up and sheds its controversial founder, we remember the sexy aesthetic that defined a brand.

At American Apparel's peak, the fashion retailer was synonymous with made-in-LA hipster cool and provocative advertising. It's a pretty amazing American brand. But this time, the charge is more serious: Britain's Advertising Standards Authority is accusing the retailer of "sexualizing" models under the age of 16. The ASA has come down on the brand before, banning a 2009 spot "because the ad could be seen to sexualise a model who appeared to be a child, under the age of 16 years." This ad, … A Look Back at American Apparel's Most Provocative Advertising As the company grows up and sheds its controversial founder, we remember the sexy aesthetic that defined a brand. It was known for manufacturing its products in … (Remember "Meet Trudy"?)

A bigger change will undoubtedly involve those notorious ad campaigns, which were eye-catching to put it mildly.

While that unconventional approach isn't being completely retooled, some of the more controversial  tactics (see: barely legal models in compromising poses) will surely be phased out.

American Apparel Uses The Names Of Its Fired Employees As Adverti... American Apparel Debuted A “Pro-Women” Ad Campaign Fe... Amira: “I Think I’m A Force To Be Reckoned With”. Sure, the company's founder Dov Charney has displayed a few unpleasant personal quirks—ok, maybe more than a few, given the string of sex harassment suits that eventually led to his dismissal—but the clothing company itself?

Predictably, Tom Ford and American Apparel top our list with the highest number of sleazy and controversial ads, as they are the obvious suspects. A t the end of last week yet another outrageous American Apparel ad set the blogosphere aflame.

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But the UK watchdog has not attempted to take on American Apparel as a whole, a company …

But taking a look at the trends below (or seeing all the pictures at once) might surprise you with some of the brands that made it here.


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